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"The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."-- |
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Lyseggen, Jorn VerfasserIn (DE-588)1151050687 (DE-627)1011784254 (DE-576)49739247X aut, Outside insight navigating a world drowning in data Jorn Lyseggen, [London] Portfolio Penguin 2017, xix, 315 Seiten Illustrationen 24 cm, Text txt rdacontent, ohne Hilfsmittel zu benutzen n rdamedia, Band nc rdacarrier, "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."--, 1.1\x Wissensmanagement (DE-627)091401496 (DE-2867)19655-5 stw, 1.2\x Data Mining (DE-627)091354358 (DE-2867)19807-1 stw, 1.3\x Betriebliches Informationssystem (DE-627)091351081 (DE-2867)12165-1 stw, Knowledge management, Business intelligence, Data mining, Decision making, s (DE-588)4588307-5 (DE-627)325291357 (DE-576)21400192X Business Intelligence gnd, s (DE-588)4561842-2 (DE-627)305123661 (DE-576)213728397 Wissensmanagement gnd, DE-101, http://www.gbv.de/dms/zbw/1005619336.pdf V:DE-601 B:DE-206 application/pdf 2018-04-16 Verlag Inhaltsverzeichnis Inhaltsverzeichnis, DE-Ch1 epn:3309748081 2018-12-03T09:02:14Z |
| spellingShingle |
Lyseggen, Jorn, Outside insight: navigating a world drowning in data, "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."--, Wissensmanagement, Data Mining, Betriebliches Informationssystem, Knowledge management, Business intelligence, Data mining, Decision making, Business Intelligence |
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Outside insight: navigating a world drowning in data |
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Outside insight navigating a world drowning in data |
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Outside insight navigating a world drowning in data Jorn Lyseggen |
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Outside insight navigating a world drowning in data Jorn Lyseggen |
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Outside insight navigating a world drowning in data Jorn Lyseggen |
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Outside insight |
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outside insight navigating a world drowning in data |
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navigating a world drowning in data |
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Outside insight: navigating a world drowning in data |
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Wissensmanagement, Data Mining, Betriebliches Informationssystem, Knowledge management, Business intelligence, Data mining, Decision making, Business Intelligence |
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Wissensmanagement, Data Mining, Betriebliches Informationssystem, Knowledge management, Business intelligence, Data mining, Decision making, Business Intelligence |
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