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Aesthetic communication
Gespeichert in:
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Titel: | Aesthetic communication/ Ole Thyssen |
Medientyp: | E-Book |
Sprache: | Englisch, Dänisch |
veröffentlicht: |
Basingstoke
Palgrave Macmillan
2011
Online-Ausg.. |
Schlagwörter: | |
Quelle: | Verbunddaten SWB |
Beschreibung: | Formerly CIP Uk. - Includes bibliographical references (p. 312-318) and index. - Machine generated contents note 1 Organizational Aesthetics -- Introduction: the aesthetic gaze -- Aesthetic examples -- Constancy and variation -- the aesthetic relevance -- The aesthetic -- an interim conclusion -- The artistic, the erotic and the religious -- The work -- Aesthetic seduction -- The sensed, the imagined and the attuned -- Basic forms of attunedness -- From attunedness to feeling -- The aesthetic management of organizations -- Attunedness and feeling in organizations -- Aesthetics and strategy -- What is aesthetic strategy? -- The external relationship between art and organization -- The inner relationship between aesthetics and organization -- Summary: the distinctive character of aesthetic communication -- Six aesthetic domains -- An aesthetic profile?. - 2 The Organizational Image -- The authoritative description -- The problem of power -- From singular to plural -- Identity, vision, image: initial remarks -- Branding -- Symbol of totality -- Identity and image: the suspicion of deception -- Identity as an effective illusion -- Mass media -- Reconstruction of the difference between identity and image -- Handling normal ambivalence -- Myth, presentation and vision -- The professional construction of an image -- Transition to rhetoric: symbol and function -- 3 Organizational Rhetoric -- A rhetorical problem -- A shift in the balance between reason and rhetoric -- Reason and emotion -- Logos -- Pathos -- Pathos-management -- Ethos -- Ethos or aesthetics? -- The rhetoric of management -- Rhetorical rituals: necessary illusions -- Transition to narratives. - Collision of considerations -- Design in organizations -- The invisible, the symbolic and the desired -- Design and image -- Design between variation and constancy -- Transition to advertising -- 6 Organizational Advertising -- Omnipresent appeal -- Three theses: desire, imitation, compensation -- The world of advertising -- The rhetoric of advertising images -- The artifice of advertising -- some examples -- The rhetoric of advertising text -- Genre, self-reference, autocommunication and second-order advertising -- Luxury and prestige -- Transition to architecture -- 7 Organizational Architecture -- The house -- Constancy and variation -- To dwell and to build -- From cave to house -- Architecture as communication -- Denotation and connotation -- The struggle between criteria -- Architecture as rhetoric -- The codes of architecture: identity and symbolism -- The first code: identity -- The second code: symbolism -- The dimensions of meaning -- The interplay of meanings: B&O's headquarters -- 8 Conclusion. - Translated from the Danish . - In: palgraveconnect.com |
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Umfang: | 336 S.; Ill; 23 cm |
ISBN: |
9780230245921
0230245927 |
DOI: | 10.1057/9780230304017 |