New methods of market research and analysis

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly... Ausführliche Beschreibung

1. Verfasser:
Verfasserangabe: G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
Format: Buch
Sprache: Englisch
veröffentlicht: Cheltenham, UK; Northampton, MA, USA: EE, Edward Elgar Publishing, [2017]
Enthält: 1. Big data and marketing analytics
2. Exploratory research design
3. Descriptive research design
4. Casual research design
5. Other topics in research and analytics
6. Analytics 1: big data
7. Analytics 2: marketing and analytics
1. Big data and marketing analytics
2. Exploratory research design
3. Descriptive research design
4. Casual research design
5. Other topics in research and analytics
6. Analytics 1: big data
7. Analytics 2: marketing and analytics
Schlagworte:
ISBN: 9781786432681
9781786432698
1786432684
1786432692
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