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New methods of market research and analysis

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Personen und Körperschaften: Erickson, G. Scott (VerfasserIn)
Titel: New methods of market research and analysis/ G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
Medientyp: Buch
Sprache: Englisch
veröffentlicht:
Cheltenham, UK, Northampton, MA, USA EE, Edward Elgar Publishing [2017]
© 2017
Schlagwörter:
Marktforschung
Big Data
Marketing research
Erscheint auch als: Erickson, G. Scott, New methods of market research and analysis, Northampton, MA : Edward Elgar Pub, 2017, 1 Online-Ressource (208 p)
Quelle: Verbunddaten SWB
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contents 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot
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spelling Erickson, G. Scott VerfasserIn (DE-588)171319761 (DE-627)061508438 (DE-576)132122324 aut, New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US), Cheltenham, UK Northampton, MA, USA EE, Edward Elgar Publishing [2017], © 2017, xi, 198 Seiten Illustrationen, Text txt rdacontent, ohne Hilfsmittel zu benutzen n rdamedia, Band nc rdacarrier, 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot, 1.1\x Marktforschung (DE-627)091376394 (DE-2867)12774-4 stw, 1.2\x Big Data (DE-627)88953330X (DE-2867)30145-5 stw, Marketing research, Marktforschung, Big Data, s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd, s (DE-588)4037630-8 (DE-627)10623627X (DE-576)209025662 Marktforschung gnd, s (DE-588)4802620-7 (DE-627)472310364 (DE-576)216543657 Big Data gnd, s (DE-588)4037624-2 (DE-627)106236318 (DE-576)20902562X Marktanalyse gnd, DE-101, 9781786432698 electronic : eBook, Erscheint auch als Online-Ausgabe Erickson, G. Scott New methods of market research and analysis Northampton, MA : Edward Elgar Pub, 2017 1 Online-Ressource (208 p) (DE-627)1744973997 9781786432698, DE-Ch1 epn:330074881X 2018-12-06T12:59:54Z
spellingShingle Erickson, G. Scott, New methods of market research and analysis, 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot, Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse
swb_id_str 507610660
title New methods of market research and analysis
title_alt 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics
title_auth New methods of market research and analysis
title_full New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
title_fullStr New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
title_full_unstemmed New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
title_short New methods of market research and analysis
title_sort new methods of market research and analysis
title_unstemmed New methods of market research and analysis
topic Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse
topic_facet Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse