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|a New methods of market research and analysis
|c G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
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|a Cheltenham, UK
|a Northampton, MA, USA
|b EE, Edward Elgar Publishing
|c [2017]
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|c © 2017
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|a xi, 198 Seiten
|b Illustrationen
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|a Text
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|a 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics.
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505 |
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|t 1. Big data and marketing analytics
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505 |
8 |
0 |
|t 2. Exploratory research design
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505 |
8 |
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|t 3. Descriptive research design
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505 |
8 |
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|t 4. Casual research design
|
505 |
8 |
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|t 5. Other topics in research and analytics
|
505 |
8 |
0 |
|t 6. Analytics 1: big data
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505 |
8 |
0 |
|t 7. Analytics 2: marketing and analytics
|
520 |
|
|
|a New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot
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650 |
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7 |
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|a Marktforschung
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650 |
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7 |
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650 |
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3 |
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689 |
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935 |
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950 |
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950 |
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|a Absatzforschung
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950 |
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|a Marketing research
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950 |
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|a Sozialforschung
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950 |
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|a Marketing
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950 |
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|a Marketingtheorie
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950 |
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|a Meinungsforschung
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950 |
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|a Internationale Marktforschung
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950 |
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|a Kundenanalyse
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950 |
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author |
Erickson, G. Scott |
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Erickson, G. Scott |
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Erickson, G. Scott |
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contents |
1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot |
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(DE-627)886328217, (DE-576)507610660, (DE-599)HBZHT019316984, (OCoLC)1013542367, (DE-605)HT019316984 |
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2018-12-06T12:59:54Z |
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Cheltenham, UK, Northampton, MA, USA, EE, Edward Elgar Publishing, [2017] |
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Cheltenham, UK; Northampton, MA, USA: EE, Edward Elgar Publishing, [2017] |
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xi, 198 Seiten; Illustrationen |
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[2017], , © 2017 |
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2017 |
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Erickson, G. Scott VerfasserIn (DE-588)171319761 (DE-627)061508438 (DE-576)132122324 aut, New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US), Cheltenham, UK Northampton, MA, USA EE, Edward Elgar Publishing [2017], © 2017, xi, 198 Seiten Illustrationen, Text txt rdacontent, ohne Hilfsmittel zu benutzen n rdamedia, Band nc rdacarrier, 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot, 1.1\x Marktforschung (DE-627)091376394 (DE-2867)12774-4 stw, 1.2\x Big Data (DE-627)88953330X (DE-2867)30145-5 stw, Marketing research, Marktforschung, Big Data, s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd, s (DE-588)4037630-8 (DE-627)10623627X (DE-576)209025662 Marktforschung gnd, s (DE-588)4802620-7 (DE-627)472310364 (DE-576)216543657 Big Data gnd, s (DE-588)4037624-2 (DE-627)106236318 (DE-576)20902562X Marktanalyse gnd, DE-101, 9781786432698 electronic : eBook, Erscheint auch als Online-Ausgabe Erickson, G. Scott New methods of market research and analysis Northampton, MA : Edward Elgar Pub, 2017 1 Online-Ressource (208 p) (DE-627)1744973997 9781786432698, DE-Ch1 epn:330074881X 2018-12-06T12:59:54Z |
spellingShingle |
Erickson, G. Scott, New methods of market research and analysis, 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics., 1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics, New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot, Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse |
swb_id_str |
507610660 |
title |
New methods of market research and analysis |
title_alt |
1. Big data and marketing analytics, 2. Exploratory research design, 3. Descriptive research design, 4. Casual research design, 5. Other topics in research and analytics, 6. Analytics 1: big data, 7. Analytics 2: marketing and analytics |
title_auth |
New methods of market research and analysis |
title_full |
New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US) |
title_fullStr |
New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US) |
title_full_unstemmed |
New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US) |
title_short |
New methods of market research and analysis |
title_sort |
new methods of market research and analysis |
title_unstemmed |
New methods of market research and analysis |
topic |
Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse |
topic_facet |
Marktforschung, Big Data, Marketing research, Marketing, Marktanalyse |