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Buchumschlag von New methods of market research and analysis
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New methods of market research and analysis

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Personen und Körperschaften: Erickson, G. Scott (VerfasserIn)
Titel: New methods of market research and analysis/ G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US)
Medientyp: Buch
Sprache: Englisch
veröffentlicht:
Cheltenham, UK, Northampton, MA, USA EE, Edward Elgar Publishing [2017]
© 2017
Schlagwörter:
Erscheint auch als: Erickson, G. Scott, New methods of market research and analysis, Northampton, MA : Edward Elgar Pub, 2017, 1 Online-Ressource (208 p)
Quelle: Verbunddaten SWB
Inhaltsangabe:
  • 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics.
  • 1. Big data and marketing analytics
  • 2. Exploratory research design
  • 3. Descriptive research design
  • 4. Casual research design
  • 5. Other topics in research and analytics
  • 6. Analytics 1: big data
  • 7. Analytics 2: marketing and analytics