Eintrag weiter verarbeiten
New methods of market research and analysis
Gespeichert in:
Personen und Körperschaften: | |
---|---|
Titel: | New methods of market research and analysis/ G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, US) |
Medientyp: | Buch |
Sprache: | Englisch |
veröffentlicht: |
Cheltenham, UK, Northampton, MA, USA
EE, Edward Elgar Publishing
[2017]
© 2017 |
Schlagwörter: | |
Erscheint auch als: | Erickson, G. Scott, New methods of market research and analysis, Northampton, MA : Edward Elgar Pub, 2017, 1 Online-Ressource (208 p) |
Quelle: | Verbunddaten SWB |
Inhaltsangabe:
- 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics.
- 1. Big data and marketing analytics
- 2. Exploratory research design
- 3. Descriptive research design
- 4. Casual research design
- 5. Other topics in research and analytics
- 6. Analytics 1: big data
- 7. Analytics 2: marketing and analytics