S-D logic research directions and opportunities ; the perspective of systems, camplexity and engeneering, Marketing Theory, 2012 June; Vol. 12, No. 2, pp. 213-217

To date, several disciplines have broached the systems view of service and the engineering of service systems. Operations research applied to services began with a rather simplistic, macro view of resource integration in the form of data envelopment analysis (DEA), introduced by Charnes, Cooper... Ausführliche Beschreibung

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veröffentlicht: Universitätsbibliothek Leipzig, 2012
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