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Interaction effects of media and message on perceived complexity, risk and trust of innovative products

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Zeitschriftentitel: European Management Journal
Personen und Körperschaften: Molina-Castillo, Francisco-Jose, Lopez-Nicolas, Carolina, Soto-Acosta, Pedro
In: European Management Journal, 30, 2012, 6, S. 577-587
Medientyp: E-Article
Sprache: Englisch
veröffentlicht:
Elsevier BV
Schlagwörter:
author_facet Molina-Castillo, Francisco-Jose
Lopez-Nicolas, Carolina
Soto-Acosta, Pedro
Molina-Castillo, Francisco-Jose
Lopez-Nicolas, Carolina
Soto-Acosta, Pedro
author Molina-Castillo, Francisco-Jose
Lopez-Nicolas, Carolina
Soto-Acosta, Pedro
spellingShingle Molina-Castillo, Francisco-Jose
Lopez-Nicolas, Carolina
Soto-Acosta, Pedro
European Management Journal
Interaction effects of media and message on perceived complexity, risk and trust of innovative products
Strategy and Management
author_sort molina-castillo, francisco-jose
spelling Molina-Castillo, Francisco-Jose Lopez-Nicolas, Carolina Soto-Acosta, Pedro 0263-2373 Elsevier BV Strategy and Management http://dx.doi.org/10.1016/j.emj.2012.07.005 Interaction effects of media and message on perceived complexity, risk and trust of innovative products European Management Journal
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title Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_unstemmed Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_full Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_fullStr Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_full_unstemmed Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_short Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_sort interaction effects of media and message on perceived complexity, risk and trust of innovative products
topic Strategy and Management
url http://dx.doi.org/10.1016/j.emj.2012.07.005
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author Molina-Castillo, Francisco-Jose, Lopez-Nicolas, Carolina, Soto-Acosta, Pedro
author_facet Molina-Castillo, Francisco-Jose, Lopez-Nicolas, Carolina, Soto-Acosta, Pedro, Molina-Castillo, Francisco-Jose, Lopez-Nicolas, Carolina, Soto-Acosta, Pedro
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source_id 49
spelling Molina-Castillo, Francisco-Jose Lopez-Nicolas, Carolina Soto-Acosta, Pedro 0263-2373 Elsevier BV Strategy and Management http://dx.doi.org/10.1016/j.emj.2012.07.005 Interaction effects of media and message on perceived complexity, risk and trust of innovative products European Management Journal
spellingShingle Molina-Castillo, Francisco-Jose, Lopez-Nicolas, Carolina, Soto-Acosta, Pedro, European Management Journal, Interaction effects of media and message on perceived complexity, risk and trust of innovative products, Strategy and Management
title Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_full Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_fullStr Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_full_unstemmed Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_short Interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_sort interaction effects of media and message on perceived complexity, risk and trust of innovative products
title_unstemmed Interaction effects of media and message on perceived complexity, risk and trust of innovative products
topic Strategy and Management
url http://dx.doi.org/10.1016/j.emj.2012.07.005