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THE KEY TO SUCCESS IN INNOVATION PART II: THE ART OF CHOOSING GOOD SPOKESPERSONS

Bibliographic Details
Journal Title: International Journal of Innovation Management
Authors and Corporations: AKRICH, MADELEINE, CALLON, MICHEL, LATOUR, BRUNO, MONAGHAN, ADRIAN
In: International Journal of Innovation Management, 6, 2002, 2, p. 207-225
Media Type: E-Article
Language: English
published:
World Scientific Pub Co Pte Lt
Subjects: