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The technological performance of populism
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| Zeitschriftentitel: | New Media & Society |
|---|---|
| Personen und Körperschaften: | |
| In: | New Media & Society, 21, 2019, 2, S. 376-397 |
| Medientyp: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
SAGE Publications
|
| Schlagwörter: |
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Baldwin-Philippi, Jessica Baldwin-Philippi, Jessica |
|---|---|
| author |
Baldwin-Philippi, Jessica |
| spellingShingle |
Baldwin-Philippi, Jessica New Media & Society The technological performance of populism Sociology and Political Science Communication |
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Baldwin-Philippi, Jessica 1461-4448 1461-7315 SAGE Publications Sociology and Political Science Communication http://dx.doi.org/10.1177/1461444818797591 <jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p> The technological performance of populism New Media & Society |
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http://dx.doi.org/10.1177/1461444818797591 |
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2019 |
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376-397 |
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<jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p> |
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| description | <jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p> |
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| spelling | Baldwin-Philippi, Jessica 1461-4448 1461-7315 SAGE Publications Sociology and Political Science Communication http://dx.doi.org/10.1177/1461444818797591 <jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p> The technological performance of populism New Media & Society |
| spellingShingle | Baldwin-Philippi, Jessica, New Media & Society, The technological performance of populism, Sociology and Political Science, Communication |
| title | The technological performance of populism |
| title_full | The technological performance of populism |
| title_fullStr | The technological performance of populism |
| title_full_unstemmed | The technological performance of populism |
| title_short | The technological performance of populism |
| title_sort | the technological performance of populism |
| title_unstemmed | The technological performance of populism |
| topic | Sociology and Political Science, Communication |
| url | http://dx.doi.org/10.1177/1461444818797591 |